500+ leads per month for a beauty salon chain while cutting CPL nearly in half
Full-funnel marketing for a chain of beauty salons through Yandex and VK. Core services: laser hair removal and LPG massage.
504leads generated
₽717average CPL, down from ₽1,000+
30+campaign structures and ad groups
2–4×profit growth from bundled packages
Before we started
Paid advertising was already running, but CPL stayed at ₽1,000 or higher, which limited customer growth.
What we did
- Audited the existing ad campaigns and landing pages
- Developed lead magnets for higher-margin services
- Split campaign strategies by platform:
- VK — broad reach across the entire service offering
- Yandex — highly targeted campaigns focused on priority services
- Launched 30+ campaign structures and ad groups
- Used 600+ search queries and keywords across different cities
- Continuously tested creatives and campaign hypotheses
Results after 2 months
- CPL: ₽400–₽700
- Ad spend: ₽361,871
- 504 leads generated at an average CPL of ₽717
- Without the optimization, the same budget would have brought only about 300 leads
- We also helped shift the business from one-off treatments to bundled service packages, increasing profit by 2–4×
Better targeting by platform — and a better offer behind it.
Results depend on the market, offer and how inquiries are handled. We build a forecast for your business after a diagnostic — not by copying someone else’s numbers.
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